Kuhn quickly saw the market needed a viable alternative for small to mid-sized companies that did not yet need, nor could not afford, the full-time CFO. This leaves the financial tasks to other individuals less qualified to monitor company finances and ensure P&L and balance sheet remain financially sound and prepared to meet the growth objectives set out by the business owner. 

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As a former banker, Kuhn saw few leaving the banking industry and decided to capitalize on an opportunity to help small to mid-sized companies on a part-time basis and work them through to the next stage in their growth cycle.  As a former banker, this not only afforded companies a part-time solution but now someone who can bring the bank intell to the customer side and leverage any future bank negotiations. The opportunity also allowed Kuhn to choose the right bank for a particular client knowing the profile of each bank in the market.